John Machado Revisited - tribute to a Legend

Being a copywriter and creative group head in John Machado's creative team at Ted Bates between 1986 - 1989 virtually changed my life. I thought being hedonistic, indisciplined and a hot-headed artist was cool. But John's style of charismatic professionalism instantly drove an awareness through my skull like a bullet in the head: Peter Lo was just another brand which needed to be built. When John Machado passed away in May 1998, ADoi magazine invited me to contribute a few words in remembrance. Machado was the first Malaysian creative director to win a CLIO statuette, and the only to possess three CLIO statuettes until recent times. His books "Creating Desire" and "Distilling Desire" are available at most major book stores.